Well, this week it has to be Chanel No. 5. I know it's a classic, but it's not one of those ho-hum classics, this is a hot classic. It's been on the market since the 1920s.
By the way, it wasn't designed by Coco Chanel. She hired a perfumist by the name of Ernst Breaux to create some fragrances for her. Although years later she would say she named the perfume for her favorite number (and she introduced it on May 5), she had actually asked Breaux to come up with six perfume ideas for her and he labeled them number 1, number 2, and so on. Chanel picked No. 5.
Check out the bottle, also unchanged since the 1920s. It's a very elegant but extremely plain rectangle. Compared to the girly-girly perfume bottles of Chanel's day (and they're coming back now), this was stark.
Chanel No. 5 was purposely "artificial." That's what Chanel wanted and what Breaux, a master perfumist (he also created Evening in Paris) delivered.
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